SRL Group had its humble beginning with its first and the most powerful domain in the name of SRL Marketing. The group since then has been consistently evolving to add newer domains and thus reach to where it is today.

SRL Marketing was incepted in 2000 with a keen passion to build the leadership in the FMCG distribution industry. It started small with few brands and very soon grew or flourished to deliver a wide variety of products to the consumers. The warehousing facility was much taken care of and was managed by skilled manpower.

Having got the exposure in distribution sector, SRL Marketing kept a step forward to the Logistics and Supply chain solutions. Since then till today, SRL Marketing has been serving good number of brands and helping their products reach their consumers with their effective strategies and strong distribution network.


To understand the customer needs in depth and provide comprehensive solutions in logistics,effectively. Also to utilize the technology and innovative strategies inorder to help customers focus on their core business.


To build a work environment by hiring and retaining the best talents in the industry. We create a work environment motivating the manpower towards excellence, thereby providing high-quality service to customers.


We believe that the best result comes out from the best teamwork. Hence, we build a culture wherein each individual supports and works hard to achieve the common mission of the organization.

Meet the Founder

After a 15 years of successful career in Toyota, UAE, Saheer Palakodan founded SRL Marketing Pvt.Ltd. marking its main niche in FMCG industry.

Although SRL Marketing had begun with distribution as its main activity, it soon evolved to its next domains of warehousing and then later to supply chain solutions. In addition to a number of company awards, Saheer Palakodan has been honored for his entrepreneurship and astonishing achievement in the volume of business.

Along with his company activities with SRL, he has also formed an entirely new business group called Veinz that plays an outstanding role in Logistics, Supply chain and warehouse solutions.